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CRO for DTC brands, $5M–$50M

We make
your site
print
money.

No retainers for deck-making. No "brand strategy" sessions. We run tests, move numbers, and send you the receipts. That's it.

Test
Δ CVR
Status
PDP urgency bar
+18.4%
● SHIPPED
Cart sticky CTA
+11.2%
● SHIPPED
Quiz-led home
+34.7%
● SHIPPED
01 / Incremental revenue
$50M+
Generated for clients across 5 yrs
02 / A/B tests shipped
2,000+
41% winner rate. Industry avg: 13%
03 / Landing pages built
400+
Conversion-backed, not designer-vibed
Trusted by operators at ↓
§ 02 — Receipts

Tests that moved
real money.

View all 47 case studies →
Candy · DTC
MUM'S CANDY
18 / 22
Winning A/B tests
Shipped 22 tests over the engagement. 18 hit significance — an 82% winner rate, 6× industry average.
Supplements · DTC
NOKT
3.6%
CVR on cold traffic
Built a full landing page from scratch. Held a 3.6% CVR on cold paid traffic — 4× their previous benchmark.
CBD · DTC
VENA CBD
+47%
Site-wide CVR
Built a new site end-to-end. Split-URL test vs. the old site: +47% conversion rate across the funnel.
§ 03 — Process

How the
machine
works.

90 days. Four phases. You get a shared dashboard, weekly test readouts, and a number we moved — or your money back.

01
Audit & diagnose
We pull your analytics, session recordings, and heatmaps. You get a 40-page teardown with prioritized hypotheses ranked by expected impact × confidence × effort.
Week 1–2
02
Design & build
Research-backed variants built by our team. Every change is tied to a hypothesis. No "let's try a gradient" energy here.
Week 3–5
03
Test & measure
Ship to traffic. 95% confidence or we kill it. You see raw data, not cherry-picked screenshots.
Week 6–10
04
Ship & compound
Winners go to prod. Losers teach us what not to do next. Repeat.
Week 11–12
§ 04 — Services

What we ship.

CRO Retainer
From $8K/mo
Ongoing testing program. 4–6 tests in-flight. Weekly readouts. Full-funnel focus.
▸Audit + hypothesis backlog
▸Design + dev + QA
▸Weekly test readouts
▸Shared results dashboard
Landing Page Sprints
From $2K / page
Conversion-first landing pages built from scratch. Research → copy → design → dev → test.
▸Custom research + copy
▸Figma → coded page
▸A/B test vs. control
▸Post-launch optimization
Site Rebuild
From $5K
Full rebuild with CRO baked in from line one. Shopify, headless, or custom.
▸Full UX + IA overhaul
▸PDP, cart, checkout rebuild
▸Performance + SEO
▸90-day post-launch testing
CRO Audit (flat)
$3K, 2 weeks
Diagnostic only. You get a ranked backlog of ~25 test hypotheses. No obligation.
▸Analytics teardown
▸Heatmap + session analysis
▸Prioritized roadmap
▸Executive readout call
Kam, Founder
§ 05 — Who runs this

Ex-Deloitte. Built a
7-figure brand.
Has a thing for data.

Kam cut his teeth at Deloitte running strategy projects for Fortune 500s. Then he got bored of PowerPoints and left to build a DTC brand to 7 figures — learning every dark art of conversion along the way.
Convert Lane is what happens when someone who's actually shipped product runs a CRO agency. No fluff, no layers, no junior "strategists". Kam is on every call. Every test has his fingerprints.
7yr · Deloitte strategy
$7M+ · Brand built + exited
2000+ · Tests run personally
§ 06 — Operators talking

What founders say
after 90 days.

"
"Shipped more winning tests in a quarter than our in-house team did in two years. And the reporting actually makes sense."
Founder
DTC Skincare · $18M ARR
"
"Paid for itself inside 6 weeks. Kam calls out BS we'd been running for years. Brutal in the best way."
CMO
Apparel · $45M ARR
"
"I've worked with four CRO agencies. This is the only one that actually moves metrics instead of sending design mockups."
Head of Growth
Supplements · $12M ARR
§ 07 — FAQ

Objections,
handled.

01
How long until I see results?
Most clients see their first winning test inside 4 weeks. Our historical time-to-first-lift is 23 days.
02
What if tests don't win?
You get a full refund of that month's retainer if we don't ship a winner inside 90 days. We've refunded 3x in 5 years.
03
Do you work with non-DTC brands?
Occasionally, but our wheelhouse is DTC ecom between $5M–$50M. Outside that we refer you to someone better.
04
Why are you more expensive than others?
Because we staff senior operators only. No juniors, no offshore, no AI slop. Fewer clients, better work.
05
What tools do you use?
Optimizely, VWO, GA4, Heap, Hotjar, Microsoft Clarity. We bring the stack if you don't have one.
§ 08 — Contact

Tell us
where you're
leaking.

Drop your details. Kam reads every submission personally and replies within 1 business day. No pitch deck. Just a real response.

Response time
< 1 business day
Socials
@convertlane
Guarantee
Refund in 90d
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